Job Details

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Duties & Responsibilities

Graphics Designer & Social Media Promoter

A Graphics Designer & Social Media Promoter combines design skills with social media marketing expertise to create engaging visuals for various online platforms and promote brand visibility. This hybrid role requires a creative mindset as well as strategic thinking for social media engagement and growth.

Key Responsibilities:

Graphics Design:

1. Design Creation:

   • Develop eye-catching visuals for digital and print platforms including social media posts, banners, advertisements, website graphics, email newsletters, Brochure, Catelogue  and other marketing materials.
   • Design logos, icons, and illustrations tailored to client or brand guidelines.
   • Ensure designs are optimized for various platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube.

2. Branding:

   • Maintain consistency in design across all brand materials, ensuring alignment with brand identity.
   • Create visual assets that reflect the brand’s voice and attract its target audience.

3. Creative Concept Development:

   • Ideate and implement creative concepts for campaigns, social media promotions, and events.
   • Develop compelling visual stories to engage users and enhance brand messaging.

Social Media Promotion:

1. Content Strategy:

   • Develop and implement social media strategies that increase brand awareness, engagement, and conversions across various platforms.
   • Research trends and audience behaviors to adapt content and design for maximum impact.

2. Social Media Management:

   • Schedule, post, and monitor social media content across platforms like Instagram, Facebook, Twitter, TikTok, LinkedIn, etc.
   • Interact with followers, respond to comments, and create engaging captions to drive conversations.

3. Campaign Creation and Execution:

   • Design social media campaigns, including visuals, videos, and other digital assets.
   • Track and analyze campaign performance (e.g., engagement, clicks, impressions) and adjust strategies based on data insights.

4. Community Engagement:

   • Foster relationships with followers and online communities to build brand loyalty.
   • Collaborate with influencers or other brands to expand reach and create brand partnerships.

5. Social Media Ads:

   • Create and manage paid social media campaigns, including Facebook and Instagram Ads, to boost product/service visibility and drive traffic.
   • Analyze ad performance and optimize campaigns to improve ROI.

Analytics and Reporting:

1. Social Media Metrics:

   • Monitor key social media metrics such as likes, shares, comments, engagement rate, and website traffic driven by social media.
   • Use tools like Google Analytics, Hootsuite, or Sprout Social to assess the effectiveness of social media campaigns and make data-driven decisions.

2. Design Performance:

   • Evaluate the success of graphic designs based on user interaction and engagement metrics on social media platforms.

Skills Required:

Design Skills:

• Proficiency in Design Software: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, Figma, Sketch, or other design tools.
• Branding Expertise: Ability to create and manage brand identities across digital platforms.
• Visual Communication: Strong knowledge of design principles (color theory, typography, layout) and how to apply them to visual storytelling.
• Adaptability: Understanding how to create platform-specific designs (e.g., square posts for Instagram, banners for Facebook).

Social Media Promotion Skills:

• Social Media Strategy: Knowledge of how to craft a social media plan that aligns with business goals, increase engagement, and drive traffic or sales.
• Platform Expertise: Deep understanding of major platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, YouTube) and how to tailor content for each.
• Content Creation: Ability to design engaging, on-brand visuals (posts, stories, video content, etc.) for social media.
• Community Management: Skilled in engaging with followers, responding to comments, and building relationships on social media.
• Paid Social Media Campaigns: Experience running Facebook, Instagram, LinkedIn ads, etc., and understanding targeting, budgeting, and campaign optimization.
• Social Media Analytics: Ability to use tools like Google Analytics, Facebook Insights, and other reporting tools to track performance and adapt strategies.

Education and Qualifications:

• Bachelor’s degree in Graphic Design, Digital Marketing, Communications, or a related field (or equivalent experience).
• Portfolio showcasing a combination of design work and social media management examples.
• Experience: Previous experience in graphic design and social media promotion is typically required (internships, freelance work, or agency experience).
• Certifications (optional): Social media marketing certifications from platforms like HubSpot, Facebook Blueprint, or Google Ads may be advantageous.

Typical Industries:

• Digital marketing agencies
• E-commerce businesses
• Startups and small businesses
• Social media management firms
• Media companies
• Freelancing or self-employment

Career Growth:

As a Graphics Designer & Social Media Promoter, you can advance to:

• Senior Graphic Designer or Art Director
• Social Media Manager
• Digital Marketing Manager
• Content Strategist or Social Media Strategist
• Creative Director